Long-tail keywords are phrases of three to four words that are very specific to the product or service being offered. One can find many examples of this, such as "different types of healing gemstones", "The best artificial Christmas trees" or "small business in Saas industry."

The long-tail keyword is built on short words such as "gemstones" and "Christmas trees." By adding to the more general phrase, users are more likely to find the exact information they require. The more specific the search phrase, the more accurate the results. 

Using our Golden Filter feature, you can find a more valuable long-tail keywords list that may be of use to your content strategy. Perhaps you are wondering what makes long-tail keywords so unique? Keep in mind that long-tail keywords are not defined by their length. The term refers to a keyword's search volume, specificity, and competitiveness.

Why long-tail keywords will boost your content strategy?

1. Easier to rank: 

-> Long-tail keywords are highly specific. 

-> Because of this, competition for long-tail keywords is much lower.

2. High conversion rate: 

-> The creation of content around these keywords is also an effective way to ensure that the searcher's intent is satisfied

-> Essentially, it is a search carried out by people who know exactly what they are looking for. As a result, long-tail keywords have a high conversion rate. 

3. Search intent: 

-> Google and website visitors will be delighted with your website. 

4. Help with heading keywords: 

-> When developing your keyword strategy, the concept of the "long tail" should be at the core of your strategy. You should not ignore ranking for popular heading keywords. 

-> Head keywords have a higher search volume, but they are also more competitive. Ranking well for these terms requires greater effort and patience - no pain no gain

Please note that a shorter search term can still be considered a long-tail keyword, while a longer one might qualify as an advanced keyword. Real searchers are interested in long-tail keywords relating to a specific subject. Tailoring blog posts and articles to those keywords will meet the needs of users. It will also demonstrate that they are unique from one another, and that will help to avoid duplicate content issues on Google.

At the end of the day, your goal is to make the best possible use of your keyword strategy. Furthermore, exploring your customer persona should allow you to come up with a variety of keyword ideas before embarking on any strategy. If your imagination runs dry, you may wish to explore other options. 

Perhaps try our Topic Discovery tool, check out the link here for further details: Topic Discovery basic tutorials

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