What is Keyword Explorer?
The main goal of the Keyword Explorer tool is to help you better understand the significance of your chosen seed compared to its own and other relevant popular search results across various databases. It also reduces the average time spent on keyword research by up to 90%. Some popular use cases include:
- To find suitable Golden keywords for your seed/topic.
- To understand the popularity of your seed in a particular demographic.
- To compare the competition of your seed to leading articles.
- To thoroughly optimize your content for SERP.
The process of finding, clustering and optimizing keywords for your content is absolutely streamlined using Keyword Explorer. It provides a comprehensive understanding of your seed through various powerful insights and metrics.
How does it work?
You can select the Keyword Explorer tool either using the “+ New keyword” prompt from the WriterZen home screen or from the tool hub on the left. This will take you to the home page of the tool where you can set your preference from over 45 different languages and run your search in a multitude of demographics.
To find high-volume, low-competition keywords related to your seed, simply enter your seed into the search bar and hit “Search”. In a few moments, this will take you to the results page where you can start analyzing the output. The search results are generated using our algorithm that crawls through the highest-ranked Google search results from both the Google Keyword Planner and Google Keyword Suggest databases to find keyword clusters that are most relevant to your seed
Some important metrics
Before we dive into how to interpret the results, let us look at some key metrics used throughout the tool:
1. Search Volume represents the number of times that a particular keyword has been searched.
2. Cost Per Click (CPC) is a metric that shows you the popularity of a keyword. It shows you how much a keyword is worth in fiat currency based on the likelihood that a user will click on a website or article that contains the keyword.
3. Clusters display sets/groups of keywords that are closely related to your seed. Each element in a particular cluster is more related to other elements in the same cluster and the seed than to a different cluster.
4. All-in-title searches return string-sensitive results (i.e. words or phrases that completely overlap with your seed) instead of just related words/phrases.
5. Competition describes the frequency of usage of a particular keyword based on its Search Volume. The higher the competition, the better the keyword will perform.
Understanding the results page
The first thing to notice about this page when you scroll down are the three tabs that separate the results into either “Keyword Data”, “Insights” or “Cluster”.
The Keyword Data tab is essentially a complete list of keywords relevant to the seed that has been pooled directly from the Google databases.
WriterZen Tutorials Series: Keyword Explorer - Keyword Data
The total seed results can be further broken down into the “Phrase Match”, “Having the same term” or “Also search for” filter options for more clarity. There is also a range of sub-filters that can be applied:
“Include” to search for your seed combined with another keyword.
“Exclude” to remove certain words combined with your seed that you don’t want.
“Volume” to set a range for the number of hits for the seed you want to be displayed on the screen.
“Length” to adjust the character limit of the keyword displayed
The Insights tab is where the keyword results from the parent seed are clustered into various categories and subcategories to view the result as a part of larger, popularly searched phrases.
WriterZen Tutorials Series: Keyword Explorer - Keyword Insight
These categories include:
“Questions” to view the results as frequently asked questions.
“Prepositions” to check for popular phrases using the keyword with a preposition.
“Comparisons” to check keywords included with conjunctions.
“Alphabet” to check for popular keyword searches followed by an alphabet.
“Numerical” to check for popular keyword searches associated with any number.
The “Cluster” tab basically represents the relevance of the seed with other keywords that have a similar rank to our keyword. Since the results are pooled from SERP data and used to compare these keywords, we can safely assume that any of the keywords from a single list or cluster can directly be used in the same text without worrying about any fluctuations in the way that the content ranks or having to cross-check for the other keywords separately.
WriterZen Tutorials Series: Keyword Explorer - Cluster
Keyword Explorer enables you to precisely plan out and optimize your content for maximum search engine results. The cumulative data obtained from each search can be used to construct content that is tailor-made to rank high and produce organic website traffic. This precise tool aims to shave hours of your valuable time off of monotonous research so you can better invest it in creating KILLER content instead!
For more details on the Keyword Explorer tool and other tools, check out this tutorial series.